Genentech Your Way at the VA

Thinking that it was a tangle of bureaucracy, sales reps were avoiding the VA & D.O.D. Realizing that there was an underserved population in these facilities, we created these modules. By putting a human face to the vets and breaking down the information into accessible chunks, we bridged that gap. Based on the success of this module, the client returned and asked for two more modules.

2008 Silver Medal Award. Brandon Hall Awards.

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